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Wolff Set to Sell Shareholding Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to historic success in Formula 1

Mercedes team principal Toto Wolff is engaged in final negotiations to sell part of his shareholding in the Mercedes Formula 1 team.

This transaction values Mercedes at £4.6bn – a record for an F1 team – after McLaren were valued at £3.5 billion in a change of ownership structure in September.

The Austrian executive, who owns one-third of the Mercedes F1 operation, plans to divest a stake approximately 5%.

The 53-year-old will remain as team principal and chief executive officer if the sale goes through.

Shareholder Structure

The other shareholders in Mercedes F1 are Mercedes and industrial group Ineos Group, who each also own one-third of the company.

A Mercedes spokesperson stated: "We will be making no comment on this. The management structure of the team stays unaltered, and all three partners are dedicated to continued achievements of the brand in Formula One."

Financial Growth

This arrangement would represent a significant increase in value of the Mercedes team after Ineos Group bought its stake for £208m in 2022.

The rise demonstrates the growth in valuations of F1 teams in the past few years as a consequence of the increasing appeal of Formula 1 globally.

This trend was evident with the success of the F1 movie featuring Hollywood star Brad Pitt, which debuted in summer 2023 and has grossed more than $630 million (£458 million) at the box office.

The film represents Pitt's most successful film and the highest-earning sports film ever released.

Present Standings

Mercedes are runner-up in the team standings, trailing McLaren Racing, with three Grands Prix left in the current championship.

Mercedes' primary racer British driver George Russell has won two of the 21 grands prix so far and is fourth in the individual standings after McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a record eight consecutive constructors' championships and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, from 2014 to 2021.

CB
The writer

Christie Buckley

Elara Vance is a technology strategist with over a decade of experience in IT infrastructure and digital transformation solutions.

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